About the business
Key Highlights
- Consistent passive income with no maintenance
- A turnkey blog that practically runs itself. Very low maintenance but still great growth potential if desired to give a little attention
- 25% stake in a male grooming product brand (Sigma Grooming). Opportunity to assume 100% of Sigma Grooming if desired.
- Ranks at the top of Google for a large variety of high-volume keywords that have high buyer intent
- Moz Domain Authority: 42
- Very strong natural backlink profile. Including links from Wikipedia, Washington Post, Men’s Health, AskMen.com, WikiHow, Insider, Princeton.edu, and many more
- Very mature site trusted by Google (approximately 8 years old)
- Hundreds of long-form, original articles (many with 5,000+ word count)
- YouTube Channel with 2.4K subscribers
- Very active user base (many visitors engaging by submitting comments)
Operations
Currently, we are utilizing two forms of monetization:
- Amazon Associates Affiliate Program: The majority of our top visited pages are product reviews which we link to Amazon and receive a sales commission for anything they purchase on Amazon.
The revenue from Amazon grew substantially in August and should continue or even grow in the coming months.
- Adsense: We are using a company called AdThrive, which is an exclusive service for only high-traffic websites which optimize ad placements (Adsense).
As the owner, I don’t spend much time on this business as I run multiple others. The only thing I do is update the plug-ins. The products attached to the articles are evergreen products, therefore, these hardly ever need updating.
Financials
There was a major decline in traffic and revenue as somehow a box was checked in the admin dashboard that literally deindexed the entire site. As we have not been paying much attention to the site, this continued for some time until we identified the issue and attempted to get the articles re-indexed.
Please note: The Amazon Associates account is under ‘psyrox’.
Additional Notes
We are not looking for any earnout type of arrangements.
If you are interested in acquiring 100% of the Sigma Grooming product brand business (100% instead of just 25%), we can arrange that as well.
Opportunities for Growth:
- More high-volume keywords to target.
Practically endless more relevant, high volume, high buyer intent keywords to create content that will rank quickly due to PrimandPrep.com’s high domain ranking and authority in the male grooming and style niche.
- Monetize YouTube channel:
YouTube channel has 3,678 of the 4,000 required watch hours to qualify for monetization and has currently obtained 236 hours of watch-time in the last 28 days. So in two months will be able to start monetizing with YouTube.
- Untapped opportunity for email marketing :
With 5K+ new unique visitors per day, obtaining a large email subscriber list will be quick and easy which can be converted to significant additional revenue - Product advertising:
Visitors see PrimandPrep.com as an unbiased authority on male grooming and style products. You can expand on the Sigma Grooming product line and branding (can have a passive 25% stake or active control with a 100% stake). Far superior margins than simply getting Amazon affiliate commission and can build the brand so it grows beyond PrimandPrep.com (Affiliates, Amazon marketplace, etc.) - Untapped social media marketing:
Simply advertise social media channels to obtain a large follower base and engage them
Also, use the Facebook Pixel to get laser-targeted audiences and lookalike audiences for ad campaigns.
Who would this business be perfect for?
Anyone looking for a strong revenue-generating website that can continue to operate and earn with little maintenance (passive income) but also has great growth potential, especially if you have any digital marketing experience (e.g. email marketing, social media, product marketing, etc.)
Why are you selling this business?
My passion for male grooming has been fading and I have taken a greater interest in fitness. For that reason, I want to focus my time and efforts on this fitness-focused website.
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