About the business
About
Spinning Pom is a brand that offers blog content about Pomeranians for an international audience, mostly female and from the United States. From health issues to popular dog products and everything in between, Spinning Pom is an authority.
This offer is ideal for anyone interested in adding a hands-off small dog breed asset to their portfolio, especially one that has diversified income streams from Ezoic to AdSense to Amazon Affiliates.
Operations
Zero work is required to maintain the site, other than renewing the domain and hosting. Time commitment is currently around 30 minutes per month, which is mostly bookkeeping.
Monetization
Spinning Pom generates income through the following sources:
- Ezoic ads
- AdSense ads
- Amazon Affiliate sales
Direct display ad sales were implemented in the past and we consistently receive requests for sponsored posts, so there’s an untapped revenue opportunity there.
Customers
Most traffic is generated through organic SEO while a small amount is generated through direct and referral traffic.
Interesting site demographics include:
- Nationality: 62% USA
- Gender: 60% female
- Age: 60% 18-44
Financials
The site generated a good amount of revenue in 2021/2022 for its level of traffic (an average of $205/month).
We’re no longer publishing content on the blog, so there’s an opportunity for the traffic and revenue to grow in the near term with a little extra work. Of course, if you continue to publish content regularly that should help the growth rate.
Spending more time on the blog could potentially bring the revenue up to new all-time highs.
Suggestions for increasing revenue include:
- Publish more SEO-optimized content
- Better utilize social media channels
- Sell direct display ads and sponsored posts
- Replace some Amazon Affiliate links with direct brand affiliate links
- Create an email list
Who Would This Be Perfect For
- This is a very straightforward website to run. Anyone with an interest in operating a content website will be perfect for this.
- Having an understanding and interest in small dog breed is a plus, but not required.
Post Sale Support
To help facilitate a seamless transition I will provide hands-on support for 3 months after purchase.
FAQ
How often were you updating the content?
One or two 1500-word blog posts per month. We stopped publishing on October 2021.
What is the cause of the changes in traffic?
Most likely having stopped publishing for about a year.
What’s the final price you are asking?
The “Buy It Now” price is $14,250.
What kind of backup can you provide for your site’s Profit and Loss statements?
I have uploaded all screenshots and a spreadsheet to the listing (see below).
Shipon –
nice work